Rich The Kid is back with his much-anticipated video for “Dead Friends,” which finds him taking shots at Lil Uzi Vert.
In the self-directed visual, Rich rides around with a Lil Uzi lookalike and ends up jumping and burying him after a big argument. “You listen to the song and you know what’s going on,” he said last month. “I’m tryna to see if he gon’ reply back, he know he can’t rap better than me though.”
His debut album The World Is Yours is out now, with features from Kendrick Lamar, Lil Wayne and many others.